Guides
Practical, opinionated writing on how to use icons well in product UI and marketing pages. Each guide is calibrated for working designers and engineers — no theory, no slogans, just things we wish someone had told us in our first product job.
A working designer's guide to picking icons that read clearly across screens, themes, and densities.
Both formats have their place — here is when each one is the right call for product, marketing, and editorial work.
Concrete pixel guidance for placing icons in nav rails, buttons, cards, hero sections, and editorial illustration.
How to pair icons with text and aria attributes so they communicate clearly to screen-reader users and visual users alike.
Sample attribution snippets for app stores, about pages, settings panes, and marketing footers.
How to grow a product icon set over time without ending up with a Frankenstein collection of mismatched glyphs.